Game-changing branding

We Are FRVR

Overview

We Are FRVR

FRVR is a pioneering platform company orchestrating an ecosystem that swiftly connects billions of players to enthralling gaming experiences.

At the core of our philosophy is the conviction that access to engaging entertainment should be a universal standard — it's the cornerstone upon which FRVR is built. Our mission is clear: to transform the landscape of game distribution, ensuring exceptional and diverse gaming experiences are accessible to all, anywhere at any time.

Our collaborative approach with esteemed game developers has allowed us to craft outstanding games that transcend traditional distribution channels. By engaging with forward-thinking partners, we leverage our collective content, expertise, and innovative technology to extend the reach of game distribution beyond conventional app stores, tailoring unique gaming channels to specific audience needs.

This shift represents a significant transformation in the discovery and consumption of games. FRVR is dedicated to democratizing this distribution, creating pathways for both developers and audience partners alike, and guaranteeing that the ideal games connect with their intended audiences within three interactions.

Founded in the early 2020 by industry veterans Chris Benjaminsen and Brian Meidell, FRVR is rooted in a vision to unite people around the globe with games that captivate and resonate.

At FRVR, we're not just playing the game—we're redefining it, with a steadfast commitment to innovation and accessibility that will shape the future of gaming.

1
Lifetime Players
100
Games developed
7
Games played

Boilerplate Copy
FRVR is an instant gaming distribution platform, and everyone deserves easy access to fun entertainment. We are redefining game distribution as the world leader in building successful game channels beyond the app stores. Our mission is to democratize game distribution by delivering great games for everyone, everywhere.

Our Values

We are Humans

Inclusivity is our cornerstone. We strive to create an environment where everyone feels welcome, providing accessible and reliable gaming experiences that seamlessly integrate into various lifestyles.

We are Gamers

Our curiosity and creativity inspire us to innovate. We emphasize accessibility in our game design, ensuring that our creations are easy to integrate and appealing to a wide range of players.

We are Creators

Fueled by a love for play, we understand the joy of gaming. Our passion drives us to create inclusive and reliable experiences that resonate with players of all types, offering fun and enjoyment for all.

We are Rebels

We thrive on challenging the ordinary. Harnessing our playful nature and innovative spirit, we break conventions to offer reliable, plug-and-play games that defy expectations and set new standards in the gaming world.

Logo Misuse

We must always ensure that we follow the FRVR brand guidelines consistently, as even small deviations can dilute the impact of our brand.

It is essential that the logos are applied consistently across all media. Do not attempt to re-create or alter the FRVR logos in any way.

Here are some examples of possible violations.

Don't change the gradient

Don't flip the icon

Don't rotate

Don't place over busy backgrounds

Don't re-create using any other typeface

Don't use the symbol to replace any letterform

Don't change the color

Don't stretch

Don't use any effects

Don't outline

Don't change the size or orientation of the symbol and logotype

Don't lock up words with our icon. This is reserved for our product category labels only.

Colours

It’s what makes us feel distinctly digital and delivers energy, vibrance
and excitement.

Our colour palette plays a vital part in how we present ourselves. It’s what makes us feel distinctly FRVR. Our palette provides recognition, simplicity, and consistency throughout all brand communications.

Pantone & CMYK references can be found on the visual guidlines.

Primary Colors

Human Blue

#00BDFF

RGB (255, 255, 255)

Creator Purple

#9B00FF

RGB (26, 26, 26)

Gamer Red

#FF0029

RGB (00, 189, 255)

Rebel Yellow

#FFC700

RGB (255, 00, 41)

Support Colors

Just Black

#000000

RGB (255, 150, 03)

Just White

#FFFFFF

RGB (155, 00, 255)

Text Color

Text Nero

#1a1a1a

RGB (255, 150, 03)

Typography

The typography is an extremely important element of communication. Using it properly, with the all the graphic elements, gives to the FRVR brand a distinctive and authentic touch.

Poppins

This is custom heading element

FRVR Photos

Here you will find high-resolution photos of the FRVR Team.
LEADERSHIP PHOTOS

About Us

A game-changing brand for FRVR.

FRVR is a platform company that is building the ecosystem that connects billions of players to captivating games, instantly.

We fundamentally believe that everyone deserves easy access to fun entertainment and that is why we exist. Our mission is to democratize game distribution and deliver great games for everyone, everywhere.

We work with amazing game developers to build great games, and distribute across open and closed channels, collaborating with innovative partners, by delivering content, expertise and technology to push game distribution beyond the app stores and help bring a games channel to their audience, in a way that fits their unique environment.

This represents a sea of change on how games are found and played by everyone.
FRVR sets out to democratize game distribution, for both game developers and audience partners, making sure that the right games find the right audience, and that our games are never more than 3 clicks away.

FRVR was founded by games industry veterans Chris Benjaminsen and Brian Meidell, with the vision of connecting everyone, everywhere to games they’ll love.

In early 2020, we started by having a distributed team between Malta, London, Seville, Copenhagen and China and since then have opened an office in Lisbon, which is where we now host our HQ.

Over the past five years FRVR has grown from a two person passion project to more than 80 employees in 6 offices around the world, and still growing!

FRVR is Changing the Game, Forever.

1
Lifetime Players
100
Games developed
7
Games played

Guidelines

A game-changing brand for FRVR.

They explain how to use FRVR assets in a way that stays true to our brand and help us to communicate powerfully and consistently with our audiences. Let’s go!

FRVR Identity

A game-changing brand for FRVR.

Our identity was built to become iconic. It encompasses the unique fundamentals of what we need our brand to be.
Below you can find FRVR design assets and guidelines for a correct use of the Brand's logo and its applications.

FRVR is building the ecosystem that brings captivating games to billions of players instantly. We are redefining game distribution, as the world leader in building succesful game channels beyond the app stores.

We set out to democratize game distribution, for both game developers and audience partners. We make sure that the right games find the right audience, and that our games are never more than 3 clicks away from anywhere our players are already spending their time.

Logo Misuse

We must always ensure that we follow the FRVR brand guidelines consistently, as even small deviations can dilute the impact of our brand.

It is essential that the logos are applied consistently across all media. Do not attempt to re-create or alter the FRVR logos in any way.

Here are some examples of possible violations.

Don't place the logo in a way that hinders the clearspace area.

Don't place the logo on gradients or images where it is not fully visible.

Don't type re-create the logotype in a different font.

Don't stretch or manipulate the logo.

Colours

It’s what makes us feel distinctly digital and delivers energy, vibrance
and excitement.

Our colour palette plays a vital part in how we present ourselves. It’s what makes us feel distinctly FRVR. Our palette provides recognition, simplicity, and consistency throughout all brand communications.

Pantone & CMYK references can be found on the visual guidlines.

White

#ffffff

RGB (255, 255, 255)

Black

#1a1a1a

RGB (26, 26, 26)

Blue

#00bdff

RGB (00, 189, 255)

Red

#ff0029

RGB (255, 00, 41)

Orange

#ff9603

RGB (255, 150, 03)

Purple

#9b00ff

RGB (155, 00, 255)

Yellow

#ffc700

RGB (255, 199, 00)

Typography

Our typography is simple, modern and straightforward to use.

It was chosen for its clean, high legibility that maximises on clarity and is easy to read in both digital and print - even in small sizes.

Poppins

Poppins is our primary geometric display font with letterforms that are nearly monolinear, with optical corrections applied to stroke joints where necessary to maintain an even typographic color.

We use Poppins in different weights, to create hierarchy in our communications style.

FRVR Photos

Here you will find high-resolution photos of the FRVR Team.
LEADERSHIP PHOTOS

Download Full Media Kit