Game-changing branding
We Are FRVR
Overview
We Are FRVR
FRVR is a pioneering platform company orchestrating an ecosystem that swiftly connects billions of players to enthralling gaming experiences.
At the core of our philosophy is the conviction that access to engaging entertainment should be a universal standard — it's the cornerstone upon which FRVR is built. Our mission is clear: to transform the landscape of game distribution, ensuring exceptional and diverse gaming experiences are accessible to all, anywhere at any time.
Our collaborative approach with esteemed game developers has allowed us to craft outstanding games that transcend traditional distribution channels. By engaging with forward-thinking partners, we leverage our collective content, expertise, and innovative technology to extend the reach of game distribution beyond conventional app stores, tailoring unique gaming channels to specific audience needs.
This shift represents a significant transformation in the discovery and consumption of games. FRVR is dedicated to democratizing this distribution, creating pathways for both developers and audience partners alike, and guaranteeing that the ideal games connect with their intended audiences within three interactions.
Founded in the early 2020 by industry veterans Chris Benjaminsen and Brian Meidell, FRVR is rooted in a vision to unite people around the globe with games that captivate and resonate.
At FRVR, we're not just playing the game—we're redefining it, with a steadfast commitment to innovation and accessibility that will shape the future of gaming.
1
Lifetime Players
100
Games developed
7
Games played
Boilerplate Copy
FRVR is an instant gaming distribution platform, and everyone deserves easy access to fun entertainment. We are redefining game distribution as the world leader in building successful game channels beyond the app stores. Our mission is to democratize game distribution by delivering great games for everyone, everywhere.
Our Values
We are Humans
Inclusivity is our cornerstone. We strive to create an environment where everyone feels welcome, providing accessible and reliable gaming experiences that seamlessly integrate into various lifestyles.
We are Gamers
Our curiosity and creativity inspire us to innovate. We emphasize accessibility in our game design, ensuring that our creations are easy to integrate and appealing to a wide range of players.
We are Creators
Fueled by a love for play, we understand the joy of gaming. Our passion drives us to create inclusive and reliable experiences that resonate with players of all types, offering fun and enjoyment for all.
We are Rebels
We thrive on challenging the ordinary. Harnessing our playful nature and innovative spirit, we break conventions to offer reliable, plug-and-play games that defy expectations and set new standards in the gaming world.
Logo
Our iconic logo features an elegant infinity shape that gracefully completes its cycle at a mere glance, embodying the essence of infinite digital entertainment, human creativity, and inclusivity—perfectly aligning with our core values.
Primary Logo
The horizontal logo is the primary logo and should be used in most instances.
Stacked Logo
The stacked logo is for large-scale use. Avoid using at small sizes, as it can become illegible.
Vertical Logo | Light Background
Vertical Logo | Dark Background
Black & White Versions
In some cases, we can only use the Black & White version of the FRVR logo. This is either because the brand needs to appear in one colour (e.g. news papers) or in materials where we need to print in black and white.
By having a Black & White version of the logo, we avoid internal issues and mis-interpretations of logo usage.
Horizontal | Light Backgrounds
Horizontal | Dark Backgrounds
Vertical Logo | Light Background
Vertical Logo | Dark Background
Clearspace
Please ensure that there is sufficient space between the logo and any surrounding elements.
To maintain the appropriate clear space between our logo and its neighboring elements, we should use our iconic 'R' from the wordmark as a reference point.
Alignment
Adhere to the spacing and alignment specifications provided below when combining the FRVR logo with a set of associated logos.
Logo Misuse
We must always ensure that we follow the FRVR brand guidelines consistently, as even small deviations can dilute the impact of our brand.
It is essential that the logos are applied consistently across all media. Do not attempt to re-create or alter the FRVR logos in any way.
Here are some examples of possible violations.
Don't change the gradient
Don't flip the icon
Don't rotate
Don't place over busy backgrounds
Don't re-create using any other typeface
Don't use the symbol to replace any letterform
Don't change the color
Don't stretch
Don't use any effects
Don't outline
Don't change the size or orientation of the symbol and logotype
Don't lock up words with our icon. This is reserved for our product category labels only.
Colours
It’s what makes us feel distinctly digital and delivers energy, vibrance
and excitement.
Our colour palette plays a vital part in how we present ourselves. It’s what makes us feel distinctly FRVR. Our palette provides recognition, simplicity, and consistency throughout all brand communications.
Pantone & CMYK references can be found on the visual guidlines.
Primary Colors
Human Blue
#00BDFF
RGB (255, 255, 255)
Creator Purple
#9B00FF
RGB (26, 26, 26)
Gamer Red
#FF0029
RGB (00, 189, 255)
Rebel Yellow
#FFC700
RGB (255, 00, 41)
Support Colors
Just Black
#000000
RGB (255, 150, 03)
Just White
#FFFFFF
RGB (155, 00, 255)
Text Color
Text Nero
#1a1a1a
RGB (255, 150, 03)
Typography
The typography is an extremely important element of communication. Using it properly, with the all the graphic elements, gives to the FRVR brand a distinctive and authentic touch.
Poppins
This is custom heading element
About Us
A game-changing brand for FRVR.
FRVR is a platform company that is building the ecosystem that connects billions of players to captivating games, instantly.
We fundamentally believe that everyone deserves easy access to fun entertainment and that is why we exist. Our mission is to democratize game distribution and deliver great games for everyone, everywhere.
We work with amazing game developers to build great games, and distribute across open and closed channels, collaborating with innovative partners, by delivering content, expertise and technology to push game distribution beyond the app stores and help bring a games channel to their audience, in a way that fits their unique environment.
This represents a sea of change on how games are found and played by everyone.
FRVR sets out to democratize game distribution, for both game developers and audience partners, making sure that the right games find the right audience, and that our games are never more than 3 clicks away.
FRVR was founded by games industry veterans Chris Benjaminsen and Brian Meidell, with the vision of connecting everyone, everywhere to games they’ll love.
In early 2020, we started by having a distributed team between Malta, London, Seville, Copenhagen and China and since then have opened an office in Lisbon, which is where we now host our HQ.
Over the past five years FRVR has grown from a two person passion project to more than 80 employees in 6 offices around the world, and still growing!
FRVR is Changing the Game, Forever.
1
Lifetime Players
100
Games developed
7
Games played
Guidelines
A game-changing brand for FRVR.
They explain how to use FRVR assets in a way that stays true to our brand and help us to communicate powerfully and consistently with our audiences. Let’s go!
FRVR Identity
A game-changing brand for FRVR.
Our identity was built to become iconic. It encompasses the unique fundamentals of what we need our brand to be.
Below you can find FRVR design assets and guidelines for a correct use of the Brand's logo and its applications.
FRVR is building the ecosystem that brings captivating games to billions of players instantly. We are redefining game distribution, as the world leader in building succesful game channels beyond the app stores.
We set out to democratize game distribution, for both game developers and audience partners. We make sure that the right games find the right audience, and that our games are never more than 3 clicks away from anywhere our players are already spending their time.
Logo
Our new identity was built to become iconic.
It encompasses the unique fundamentals of what we need our brand to be. Our sleek logo builds on what we have already achieved as a brand and propels us into the future of mobile gaming.
Most importantly, our new logo is symbol for better things to come.
Introduction
Our primary logo is composed of the brand wordmark and the full colour FRVR icon which together makes them the most important and iconic asset of the FRVR brand.
The wordmark has been set in a fully customised typeface to better reflect the proportions and characteristics of our icon. The icon has been constructed to communicate a sense of seamlessness and transaction, as well as taking cues from our logo.
Primary Logo
Our logo consists of two elements: The representation for an infinity icon and our unique typeface that reads ‘FRVR’.
The icon has been constructed to communicate a sense of seamlessness and transaction
We’ve created two versions of the primary logo:
Black & White Versions
In some cases, we can only use the Black & White version of the FRVR logo. This is either because the brand needs to appear in one colour (e.g. news papers) or in materials where we need to print in black and white.
By having a Black & White version of the logo, we avoid internal issues and mis-interpretations of logo usage.
Clearspace
The clearspace is the protective area around the logo and ensures no other elements come into contact with our logo.
The clearspace around the logo is equal to the height of our icon.
This is a generic rule and should be applied at all times in either print or digital. Tight spaces, such as digital banners, are the exception.
Logo Misuse
We must always ensure that we follow the FRVR brand guidelines consistently, as even small deviations can dilute the impact of our brand.
It is essential that the logos are applied consistently across all media. Do not attempt to re-create or alter the FRVR logos in any way.
Here are some examples of possible violations.
Don't place the logo in a way that hinders the clearspace area.
Don't place the logo on gradients or images where it is not fully visible.
Don't type re-create the logotype in a different font.
Don't stretch or manipulate the logo.
Colours
It’s what makes us feel distinctly digital and delivers energy, vibrance
and excitement.
Our colour palette plays a vital part in how we present ourselves. It’s what makes us feel distinctly FRVR. Our palette provides recognition, simplicity, and consistency throughout all brand communications.
Pantone & CMYK references can be found on the visual guidlines.
White
#ffffff
RGB (255, 255, 255)
Black
#1a1a1a
RGB (26, 26, 26)
Blue
#00bdff
RGB (00, 189, 255)
Red
#ff0029
RGB (255, 00, 41)
Orange
#ff9603
RGB (255, 150, 03)
Purple
#9b00ff
RGB (155, 00, 255)
Yellow
#ffc700
RGB (255, 199, 00)
Typography
Our typography is simple, modern and straightforward to use.
It was chosen for its clean, high legibility that maximises on clarity and is easy to read in both digital and print - even in small sizes.
Poppins
Poppins is our primary geometric display font with letterforms that are nearly monolinear, with optical corrections applied to stroke joints where necessary to maintain an even typographic color.
We use Poppins in different weights, to create hierarchy in our communications style.
