Game-changing branding
Press Kit
Overview
About Us
A game-changing brand for FRVR.
FRVR is a platform company that is building the ecosystem that connects billions of players to captivating games, instantly.
We fundamentally believe that everyone deserves easy access to fun entertainment and that is why we exist. Our mission is to democratize game distribution and deliver great games for everyone, everywhere.
We work with amazing game developers to build great games, and distribute across open and closed channels, collaborating with innovative partners, by delivering content, expertise and technology to push game distribution beyond the app stores and help bring a games channel to their audience, in a way that fits their unique environment.
This represents a sea of change on how games are found and played by everyone.
FRVR sets out to democratize game distribution, for both game developers and audience partners, making sure that the right games find the right audience, and that our games are never more than 3 clicks away.
FRVR was founded by games industry veterans Chris Benjaminsen and Brian Meidell, with the vision of connecting everyone, everywhere to games they’ll love.
In early 2020, we started by having a distributed team between Malta, London, Seville, Copenhagen and China and since then have opened an office in Lisbon, which is where we now host our HQ.
Over the past five years FRVR has grown from a two person passion project to more than 80 employees in 6 offices around the world, and still growing!
FRVR is Changing the Game, Forever.
1
Lifetime Players
100
Games developed
7
Games played
Guidelines
A game-changing brand for FRVR.
They explain how to use FRVR assets in a way that stays true to our brand and help us to communicate powerfully and consistently with our audiences. Let’s go!
FRVR Identity
A game-changing brand for FRVR.
Our identity was built to become iconic. It encompasses the unique fundamentals of what we need our brand to be.
Below you can find FRVR design assets and guidelines for a correct use of the Brand's logo and its applications.
FRVR is building the ecosystem that brings captivating games to billions of players instantly. We are redefining game distribution, as the world leader in building succesful game channels beyond the app stores.
We set out to democratize game distribution, for both game developers and audience partners. We make sure that the right games find the right audience, and that our games are never more than 3 clicks away from anywhere our players are already spending their time.
Logo
Our new identity was built to become iconic.
It encompasses the unique fundamentals of what we need our brand to be. Our sleek logo builds on what we have already achieved as a brand and propels us into the future of mobile gaming.
Most importantly, our new logo is symbol for better things to come.
Introduction
Our primary logo is composed of the brand wordmark and the full colour FRVR icon which together makes them the most important and iconic asset of the FRVR brand.
The wordmark has been set in a fully customised typeface to better reflect the proportions and characteristics of our icon. The icon has been constructed to communicate a sense of seamlessness and transaction, as well as taking cues from our logo.
Primary Logo
Our logo consists of two elements: The representation for an infinity icon and our unique typeface that reads ‘FRVR’.
The icon has been constructed to communicate a sense of seamlessness and transaction
We’ve created two versions of the primary logo:
Black & White Versions
In some cases, we can only use the Black & White version of the FRVR logo. This is either because the brand needs to appear in one colour (e.g. news papers) or in materials where we need to print in black and white.
By having a Black & White version of the logo, we avoid internal issues and mis-interpretations of logo usage.
Clearspace
The clearspace is the protective area around the logo and ensures no other elements come into contact with our logo.
The clearspace around the logo is equal to the height of our icon.
This is a generic rule and should be applied at all times in either print or digital. Tight spaces, such as digital banners, are the exception.
Logo Misuse
We must always ensure that we follow the FRVR brand guidelines consistently, as even small deviations can dilute the impact of our brand.
It is essential that the logos are applied consistently across all media. Do not attempt to re-create or alter the FRVR logos in any way.
Here are some examples of possible violations.
Don't place the logo in a way that hinders the clearspace area.
Don't place the logo on gradients or images where it is not fully visible.
Don't type re-create the logotype in a different font.
Don't stretch or manipulate the logo.
Colours
It’s what makes us feel distinctly digital and delivers energy, vibrance
and excitement.
Our colour palette plays a vital part in how we present ourselves. It’s what makes us feel distinctly FRVR. Our palette provides recognition, simplicity, and consistency throughout all brand communications.
Pantone & CMYK references can be found on the visual guidlines.
White
#ffffff
RGB (255, 255, 255)
Black
#1a1a1a
RGB (26, 26, 26)
Blue
#00bdff
RGB (00, 189, 255)
Red
#ff0029
RGB (255, 00, 41)
Orange
#ff9603
RGB (255, 150, 03)
Purple
#9b00ff
RGB (155, 00, 255)
Yellow
#ffc700
RGB (255, 199, 00)
Typography
Our typography is simple, modern and straightforward to use.
It was chosen for its clean, high legibility that maximises on clarity and is easy to read in both digital and print - even in small sizes.
Poppins
Poppins is our primary geometric display font with letterforms that are nearly monolinear, with optical corrections applied to stroke joints where necessary to maintain an even typographic color.
We use Poppins in different weights, to create hierarchy in our communications style.
About Us
A game-changing brand for FRVR.
FRVR is a platform company that is building the ecosystem that connects billions of players to captivating games, instantly.
We fundamentally believe that everyone deserves easy access to fun entertainment and that is why we exist. Our mission is to democratize game distribution and deliver great games for everyone, everywhere.
We work with amazing game developers to build great games, and distribute across open and closed channels, collaborating with innovative partners, by delivering content, expertise and technology to push game distribution beyond the app stores and help bring a games channel to their audience, in a way that fits their unique environment.
This represents a sea of change on how games are found and played by everyone.
FRVR sets out to democratize game distribution, for both game developers and audience partners, making sure that the right games find the right audience, and that our games are never more than 3 clicks away.
FRVR was founded by games industry veterans Chris Benjaminsen and Brian Meidell, with the vision of connecting everyone, everywhere to games they’ll love.
In early 2020, we started by having a distributed team between Malta, London, Seville, Copenhagen and China and since then have opened an office in Lisbon, which is where we now host our HQ.
Over the past five years FRVR has grown from a two person passion project to more than 80 employees in 6 offices around the world, and still growing!
FRVR is Changing the Game, Forever.
1
Lifetime Players
100
Games developed
7
Games played
Guidelines
A game-changing brand for FRVR.
They explain how to use FRVR assets in a way that stays true to our brand and help us to communicate powerfully and consistently with our audiences. Let’s go!
FRVR Identity
A game-changing brand for FRVR.
Our identity was built to become iconic. It encompasses the unique fundamentals of what we need our brand to be.
Below you can find FRVR design assets and guidelines for a correct use of the Brand's logo and its applications.
FRVR is building the ecosystem that brings captivating games to billions of players instantly. We are redefining game distribution, as the world leader in building succesful game channels beyond the app stores.
We set out to democratize game distribution, for both game developers and audience partners. We make sure that the right games find the right audience, and that our games are never more than 3 clicks away from anywhere our players are already spending their time.
Logo
Our new identity was built to become iconic.
It encompasses the unique fundamentals of what we need our brand to be. Our sleek logo builds on what we have already achieved as a brand and propels us into the future of mobile gaming.
Most importantly, our new logo is symbol for better things to come.
Introduction
Our primary logo is composed of the brand wordmark and the full colour FRVR icon which together makes them the most important and iconic asset of the FRVR brand.
The wordmark has been set in a fully customised typeface to better reflect the proportions and characteristics of our icon. The icon has been constructed to communicate a sense of seamlessness and transaction, as well as taking cues from our logo.
Primary Logo
Our logo consists of two elements: The representation for an infinity icon and our unique typeface that reads ‘FRVR’.
The icon has been constructed to communicate a sense of seamlessness and transaction
We’ve created two versions of the primary logo:
Black & White Versions
In some cases, we can only use the Black & White version of the FRVR logo. This is either because the brand needs to appear in one colour (e.g. news papers) or in materials where we need to print in black and white.
By having a Black & White version of the logo, we avoid internal issues and mis-interpretations of logo usage.
Clearspace
The clearspace is the protective area around the logo and ensures no other elements come into contact with our logo.
The clearspace around the logo is equal to the height of our icon.
This is a generic rule and should be applied at all times in either print or digital. Tight spaces, such as digital banners, are the exception.
Logo Misuse
We must always ensure that we follow the FRVR brand guidelines consistently, as even small deviations can dilute the impact of our brand.
It is essential that the logos are applied consistently across all media. Do not attempt to re-create or alter the FRVR logos in any way.
Here are some examples of possible violations.
Don't place the logo in a way that hinders the clearspace area.
Don't place the logo on gradients or images where it is not fully visible.
Don't type re-create the logotype in a different font.
Don't stretch or manipulate the logo.
Colours
It’s what makes us feel distinctly digital and delivers energy, vibrance
and excitement.
Our colour palette plays a vital part in how we present ourselves. It’s what makes us feel distinctly FRVR. Our palette provides recognition, simplicity, and consistency throughout all brand communications.
Pantone & CMYK references can be found on the visual guidlines.
White
#ffffff
RGB (255, 255, 255)
Black
#1a1a1a
RGB (26, 26, 26)
Blue
#00bdff
RGB (00, 189, 255)
Red
#ff0029
RGB (255, 00, 41)
Orange
#ff9603
RGB (255, 150, 03)
Purple
#9b00ff
RGB (155, 00, 255)
Yellow
#ffc700
RGB (255, 199, 00)
Typography
Our typography is simple, modern and straightforward to use.
It was chosen for its clean, high legibility that maximises on clarity and is easy to read in both digital and print - even in small sizes.
Poppins
Poppins is our primary geometric display font with letterforms that are nearly monolinear, with optical corrections applied to stroke joints where necessary to maintain an even typographic color.
We use Poppins in different weights, to create hierarchy in our communications style.
